Trip Foster

Multi-signal identity

Why the Future of Open Web Addressability Has Us Optimistic

Identity Graphs first-party data data-driven publishing bid enrichment addressability

12/4/25 2:01 PM

Embracing a privacy-centric future for digital advertising. I. Introduction: The Great Digital Reset...

How Publishers maximize the value of a user visit

The Publisher’s Guide to Maximizing Visitor Value (Part 3: Marketer)

Identity Graphs first-party data data-driven publishing bid enrichment addressability

10/14/25 1:19 PM

Part 3 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...

How Publishers maximize the value of a user visit

The Publisher’s Guide to Maximizing Visitor Value (Part 2: Publisher)

Identity Graphs first-party data data-driven publishing bid enrichment addressability

10/9/25 5:00 AM

Part 2 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...

Maximizing the Value of a User Visit

The Publisher’s Guide to Maximizing Visitor Value (Part 1: User)

Identity Graphs first-party data data-driven publishing bid enrichment addressability

10/7/25 5:30 AM

A Three-Part Blog Series In a world where traffic is declining and signal loss is accelerating, publ...

Revenue uplift from bid enrichment with first-party data

How publishers of any size can capture "Disney Magic"

Identity Graphs first-party data data-driven publishing bid enrichment addressability

9/10/25 11:35 AM

Mid-to-Long Tail Publishers can unlock Disney-grade first-party data Ad Revenue strategies with Grow...

Revenue uplift from bid enrichment with first-party data

Introducing GrowthCode Pulse Analytics

first-party data data-driven publishing bid enrichment addressability prebid analytics

8/19/25 5:45 AM

Turn on the lights with high-fidelity Prebid & graph health analytics for the data-driven publis...

Lucky Number 7 for Universal ID bid enrichment

The New Rules of Addressability: Why 7+ IDs Is the Sweet Spot for Prebid Uplift

first-party data data-driven publishing bid enrichment addressability

7/15/25 9:30 AM

In the evolving world of programmatic advertising, publishers are looking for every edge they can fi...

User Valuation using bid enrichment

Cratering Search Traffic Means Every Visitor Has to Count

first-party data data-driven publishing bid enrichment addressability

6/23/25 9:23 PM

How multi-signal bid enrichment helps publishers and SSPs make more from less Search traffic is fall...

Understanding the cost of a first party graph and bid enrichment

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

first-party data data-driven publishing curation addressability

3/11/25 8:30 AM

Understanding the cost of a first party graph and bid enrichment

Understanding the Costs of First-Party Data Graphs

first-party data data-driven publishing addressability

2/12/25 8:00 AM