The GrowthCode Blog | Trip Foster

Lucky Number 7 for Universal ID bid enrichment

In the evolving world of programmatic advertising, publishers are looking for every edge they can...

User Valuation using bid enrichment

How multi-signal bid enrichment helps publishers and SSPs make more from less

Search traffic is...

Understanding the cost of a first party graph and bid enrichment

Understanding the cost of a first party graph and bid enrichment

first-party data is the core to addressability systems in the new paradigm

modern addressability in digital advertising

modern addressability in digital advertising

Cracking the Marketer's Code for the Future of Digital Ad Targeting

The advertising landscape has...

data driven adressability

Why Owning First-Party Data is Non-Negotiable

modern addressability in digital advertising

Cracking the Publisher Code for the Future of Digital Ad Targeting

The form, function, and meaning...

stale cookies and cookie deprecation

The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes...