Cookie Deprecation

Understanding the cost of a first party graph and bid enrichment

Another False Lifeline

first-party data data-driven publishing bid enrichment cookie-deprecation addressability

4/24/25 9:55 AM

Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s ‘...

Googles ever changing stance on third-party cookies

Publishers: Stop blaming Google. Examine Their Priorities and Incentives Instead.

Universal IDs first-party data cookie-deprecation

7/29/24 7:15 AM

Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...

ID stuffing rats in the kitchen

The accurate and responsible use of UIDs and Identity will destroy The Identity Bridge to nowhere

Universal IDs first-party data bid enrichment cookie-deprecation

6/10/24 6:45 AM

UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...

stale cookies and cookie deprecation

The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.

Universal IDs first-party data bid enrichment cookie-deprecation

6/3/24 6:45 AM

Real ID works in the real world; why are we playing games with anything other than the truth at this...

stale cookies and cookie deprecation

First-Party Data: Your Compass in the Evolving Landscape of Google's Advertising Frameworks

first-party data data-driven publishing cookie-deprecation

5/15/24 6:00 AM

The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes pre...

stale cookies and cookie deprecation

Stale Cookies (and other Walled Garden Conspiracy Theories)

first-party data data-driven publishing cookie-deprecation

4/30/24 2:37 PM

Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...