The Publisher's Definitive Guide to First Party Data
HOW TO BUILD IT, OPTIMIZE IT AND MAKE MONEY WITH IT
In the new era of advertising, the new currency is first-party data. Without it, publishers are doomed to make the mistakes of the past. With first-party data, publishers are back in control.
Yes I want to learn how to build, optimize and maximize yield from my first-party data
WHAT YOU WILL LEARN
THE NEW ERA OF FIRST-PARTY DATA
It's here and it's not going anywhere. Learn how to seize this moment and reframe the future
HOW TO INVEST IN FIRST-PARTY DATA
We walk you through the opportunities and risks associated with building your first-party assset
STRATEGIES FOR MONETIZATION
Your data is in order: how to use it to earn using both tried-and-true and new use cases
