By
·
2 minute read
Turn on the lights with high-fidelity Prebid & graph health analytics for the data-driven publisher
Today’s publishers are constantly asked to do more with less—less signal, less traffic, less time, and fewer resources. GrowthCode helps solve this, and we’re excited to announce a significant step forward: the launch of the latest version of GrowthCode Pulse Analytics.
This release marks the first time publishers can get high-fidelity, real-time insights into what’s happening inside Prebid—across all identifiers, demand partners, and inventory sources.
Why This Matters
Identity and addressability are getting more complex by the day. Publishers are juggling five or more ID providers, multiple wrappers, and unclear reporting from SSPs and exchanges.
With GrowthCode Analytics, publishers finally get visibility across:
- How your identity graph is performing
- Which ID vendors (and how many) are providing utility and driving uplift
- Fill rates for each ID vendor
- Which IDs are being enriched into the bid request
- How many users you recognize? Match a hashed email (HEM) to? And did that HEM create more valuable signal for your buyers?
This isn’t another generic dashboard. These are analytics purpose-built for publishers who care about revenue, transparency, impact, and simplicity.
Whats Included
GrowthCode Analytics comes in two core components:
Prebid Bid Enrichment Revenue Analytics
Get line-of-sight into how identity is impacting yield:
- Daily prebid and GAM uplift revenue
- CPM and volume of enriched impressions
- Complete Prebid CPM and revenue across demand sources
- # IDs attached to winning bids
- Granular reporting on the following Dimensions:
- Domain, Browser, Region, Country, Event Type, Enriched/non-enriched impressions, currency, bidder, wrapper name
- Granular reporting on the following Measures:
- Tot. Prebid Winning impressions, Domains, Total & Incremental Prebid Value, Total Prebid uplift, CPM, Total and average IDs attached to winning bid, Enriched vs. non-enriched comparison
With GrowthCode Enrich analytics, answer questions like:
- How much money did I make by enriching my bids with additional ID and signals?
- How do my CPMs compare between my demand partners?
- Which demand partners appear to be buying more with the enriched signal?
- Which IDs are contributing to increases in revenue and CPMs?
Graph Health Analytics
Understand the health and depth of your first-party identity graph:
- Total users
- Number of returning users
- HEM coverage (Hashed Email Matches)
- Breakdown for match rates of IDs by vendor (UID2, ID5, SharedID, etc.)
- Vendor health by persistence (which ID types persist)
This provides you with real data to decide which identity currencies to prioritize, and where your graph needs strengthening.
With GrowthCode Graph analytics, answer questions like:
- Which IDs have the highest fill rate?
- How does my HEM fill rate impact my uplift revenue?
- What is my fill rate for each of the following types of IDs? Deterministic? Probabilistic? Hybrid?
By summarizing all this information into intuitive and high-fidelity analytics, GrowthCode further simplifies the complexities of managing the identity currencies in use today and wrangling this data into a unified story to drive impact.
With a single login, GrowthCode unifies contracts, integrations, and legal documents to deliver the easy button for resource-constrained teams worldwide. GrowthCode simplifies all of it—and now shows you exactly what’s working.
Click here to learn see a demo of this game-changing platform and speak with a member of our sales team.
GrowthCode provides an addressability management platform that affordably and rapidly delivers identity graphs to support a myriad of use cases like bid enrichment and curation for safely monetizing the first-party data across the revenue portfolio. If you want to learn more about how we do this, how much it will cost, and stand up a proof-of-concept, reach out here.