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Publishing is Changing. Constantly.

Resources and meanderings for the modern-data driven publisher.

Understanding the cost of a first party graph and bid enrichment

first-party data

Innovations in Bid Enrichment. We have arrived at 2.0

first-party data

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

first-party data

Google’s IP Tracking Double Standard: A Deliberate Obfuscation of Privacy Protections

first-party data

Understanding the Costs of First-Party Data Graphs

first-party data

How the data management tech stack will evolve to meet the first-party data mandate

modern addressability in digital advertising

first-party data

Multi-Signal: Maximizing Addressability for Open RTB and Deal ID Campaigns

first-party data

Modern Addressability in Digital Advertising: The Marketer Cheat Sheet

first-party data

New Year Resolutions: Learn The Three Languages of Data-Driven Addressability

first-party data

Modern Addressability in Digital Advertising: The Publisher Cheat Sheet

Googles ever changing stance on third-party cookies

Universal IDs

Publishers: Stop blaming Google. Examine Their Priorities and Incentives Instead.

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The Industry's Leading Addressability Platform, GrowthCode simplifies identity management, enhances bid enrichment, and enables scalable audience activation--helping partners achieve superior ROAS, and improve targeting in a privacy-first digital landscape.

KEY FIRST-PARTY DATA USE CASES

Bid Enrichment
Identity Graph
First-Party Data
Data Refinery

RESOURCES

Blog
First-Party Data Knowledge base
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