Modern Addressability in Digital Advertising: The Publisher Cheat Sheet

Publishers: Stop blaming Google. Examine Their Priorities and Incentives Instead.

The accurate and responsible use of UIDs and Identity will destroy The Identity Bridge to nowhere

The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.

First-Party Data: Your Compass in the Evolving Landscape of Google's Advertising Frameworks

Stale Cookies (and other Walled Garden Conspiracy Theories)

Fighting our way out of Open Web Enshitification

Open Web Enshitification: its rise (and hopeful fall)

Navigating the Shift to First-Party Audience Data: Opportunities and Challenges

Monetizing your First-Party Identity Graph