How publishers of any size can capture "Disney Magic"

Mid-to-Long Tail Publishers can unlock Disney-grade first-party data Ad Revenue strategies with GrowthCode

Disney's ad tech strategy is a masterclass in modern media monetization. They've built: a first-party data-powered ecosystem (Disney Compass) with a massive identity graph, real-time ad exchange (DRAX), unified ROI dashboard, collaboration tech, and advanced contextual data for targeting. This allows them to deliver precise, high-impact campaigns and maximize revenue, regardless of the marketing KPI – putting Disney at the top of every marketer’s list of media partners.

That’s great for Disney, but how can smaller publishers afford something similar? 

For most mid to long tail publishers, building this kind of infrastructure from scratch is simply out of reach due to immense engineering, financial, and data science resources. However, you don't need to be Disney to adopt their strategies. By partnering with an addressability management platform like GrowthCode, you can access the identity and monetization infrastructure necessary to compete in today's ad landscape.

How GrowthCode Helps You Implement Disney's Blueprint:

• Unified Identity Infrastructure: GrowthCode provides scalable ID graphing giving you the same high-fidelity audience understanding that powers Disney's "Compass" platform – at a fraction of the cost.
• Maximize signal for demand: Benefit from increased signal to your buyers by leveraging the widest array of ID currencies and enabling the use of any and all of these ID currencies to be used to target your inventory.  These signals support both real-time bidding and curated campaigns at higher CPMs
• Advanced Contextual Targeting: Go beyond basic segments with GrowthCode's advanced audience segmentation, allowing for nuanced, behavior and sentiment-based targeting and layering of contextual with 1:1 targeting
• First-party Data Insights: Understand your first-party data with granularity to drive new offerings and deeper partnerships with your valued buyers.
  
  
  
  

Key Strategies for Publishers (Made Possible with GrowthCode):

1. Prioritize First-Party Data Collection: Implement robust user authentication and build comprehensive profiles.
2. Invest in Contextual Intelligence: Understand user intent and sentiment to create highly effective ad placements.
3. Embrace your first-party data: Provide clear insights to demonstrate tangible advertiser value.

GrowthCode.io offers turnkey identity infrastructure, advanced audience segmentation, and cost-effective scaling options. This means you can achieve Disney-like monetization through a single smart partnership, without the prohibitive investment. It's time to leverage specialized infrastructure to punch above your weight class and maximize your ad revenue.

Click here to learn see a demo of this game-changing platform and speak with a member of our sales team.

GrowthCode provides an addressability management platform that affordably and rapidly delivers identity graphs to support a myriad of use cases like bid enrichment and curation for safely monetizing the first-party data across the revenue portfolio. If you want to learn more about how we do this, how much it will cost, and stand up a proof-of-concept, reach out here.