First Party Data

Scale and Ownership Were Never a Tradeoff

first-party data data-driven publishing addressability signal ownership

6/17/26 2:24 AM

The infrastructure layer was built to make one trade feel inevitable: scale in exchange for ownershi...

Page Intelligence is the new black

Page Intelligence Is the New Premium Inventory

first-party data data-driven publishing bid enrichment

1/29/26 6:30 AM

Page Intelligence is the new Black.

Why AI Bidding Systems Prefer Fewer, Better Signals

first-party data data-driven publishing bid enrichment

1/13/26 6:00 AM

More data does not make AI smarter.

Why Traffic is Becoming a Vanity Metric

first-party data bid enrichment

1/8/26 6:15 AM

AI Advertising Enters Its Signal Era

first-party data addressability

1/6/26 7:44 AM

The Agentic Ad Revolution: Why Three New Protocols Are About to Rewrite the Open Web AI is no longer...

Agentic advertising with first-party data

The Agentic Ad Revolution: Why Three New Protocols Are About to Rewrite the Open Web

first-party data data-driven publishing bid enrichment addressability

12/19/25 7:14 AM

The Agentic Ad Revolution: Why Three New Protocols Are About to Rewrite the Open Web The open web is...

Multi-signal identity

Why the Future of Open Web Addressability Has Us Optimistic

Identity Graphs first-party data data-driven publishing bid enrichment addressability

12/4/25 2:01 PM

Embracing a privacy-centric future for digital advertising. I. Introduction: The Great Digital Reset...

How Publishers maximize the value of a user visit

The Publisher’s Guide to Maximizing Visitor Value (Part 3: Marketer)

Identity Graphs first-party data data-driven publishing bid enrichment addressability

10/14/25 1:19 PM

Part 3 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...

How Publishers maximize the value of a user visit

The Publisher’s Guide to Maximizing Visitor Value (Part 2: Publisher)

Identity Graphs first-party data data-driven publishing bid enrichment addressability

10/9/25 5:00 AM

Part 2 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...

Maximizing the Value of a User Visit

The Publisher’s Guide to Maximizing Visitor Value (Part 1: User)

Identity Graphs first-party data data-driven publishing bid enrichment addressability

10/7/25 5:30 AM

A Three-Part Blog Series In a world where traffic is declining and signal loss is accelerating, publ...