

Publishing is Changing. Constantly.
Resources and meanderings for the modern-data driven publisher.


How multi-signal bid enrichment helps publishers and SSPs make more from less
Search traffic is...

Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s...

The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize...


Cracking the Marketer's Code for the Future of Digital Ad Targeting
The advertising landscape has...
Why Owning First-Party Data is Non-Negotiable

Cracking the Publisher Code for the Future of Digital Ad Targeting
The form, function, and meaning...

UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....
