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Data Driven Publishing

  • All
  • first-party data
  • data-driven publishing
  • bid enrichment
  • addressability
  • Identity Graphs
  • cookie-deprecation
  • Universal IDs
  • curation
  • prebid analytics
Multi-signal identity

Why the Future of Open Web Addressability Has Us Optimistic

Identity Graphsfirst-party datadata-driven publishingbid enrichmentaddressability
12/4/25 2:01 PM

Embracing a privacy-centric future for digital advertising. I. Introduction: The Great Digital Reset...

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How Publishers maximize the value of a user visit

The Publisher’s Guide to Maximizing Visitor Value (Part 3: Marketer)

Identity Graphsfirst-party datadata-driven publishingbid enrichmentaddressability
10/14/25 1:19 PM

Part 3 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...

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How Publishers maximize the value of a user visit

The Publisher’s Guide to Maximizing Visitor Value (Part 2: Publisher)

Identity Graphsfirst-party datadata-driven publishingbid enrichmentaddressability
10/9/25 5:00 AM

Part 2 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...

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Maximizing the Value of a User Visit

The Publisher’s Guide to Maximizing Visitor Value (Part 1: User)

Identity Graphsfirst-party datadata-driven publishingbid enrichmentaddressability
10/7/25 5:30 AM

A Three-Part Blog Series In a world where traffic is declining and signal loss is accelerating, publ...

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Revenue uplift from bid enrichment with first-party data

How publishers of any size can capture "Disney Magic"

Identity Graphsfirst-party datadata-driven publishingbid enrichmentaddressability
9/10/25 11:35 AM

Mid-to-Long Tail Publishers can unlock Disney-grade first-party data Ad Revenue strategies with Grow...

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Revenue uplift from bid enrichment with first-party data

Introducing GrowthCode Pulse Analytics

first-party datadata-driven publishingbid enrichmentaddressabilityprebid analytics
8/19/25 5:45 AM

Turn on the lights with high-fidelity Prebid & graph health analytics for the data-driven publis...

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Lucky Number 7 for Universal ID bid enrichment

The New Rules of Addressability: Why 7+ IDs Is the Sweet Spot for Prebid Uplift

first-party datadata-driven publishingbid enrichmentaddressability
7/15/25 9:30 AM

In the evolving world of programmatic advertising, publishers are looking for every edge they can fi...

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User Valuation using bid enrichment

Cratering Search Traffic Means Every Visitor Has to Count

first-party datadata-driven publishingbid enrichmentaddressability
6/23/25 9:23 PM

How multi-signal bid enrichment helps publishers and SSPs make more from less Search traffic is fall...

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Understanding the cost of a first party graph and bid enrichment

Another False Lifeline

first-party datadata-driven publishingbid enrichmentcookie-deprecationaddressability
4/24/25 9:55 AM

Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s ‘...

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Understanding the cost of a first party graph and bid enrichment

Innovations in Bid Enrichment. We have arrived at 2.0

first-party datadata-driven publishingbid enrichmentaddressability
3/27/25 9:03 AM

The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize a...

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