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Curation

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  • first-party data
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Page Intelligence is the new black

Page Intelligence Is the New Premium Inventory

first-party datacuration
1/29/26 6:30 AM

Page Intelligence is the new Black.

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Understanding the cost of a first party graph and bid enrichment

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

curationidentity
3/11/25 8:30 AM

The digital advertising landscape is in constant flux. As third-party cookies crumble and privacy re...

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Digital Marketplace

Maximize Profits: Use First-Party Data to Build New Revenue Streams

first-party datacuration
7/25/23 8:46 AM

As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...

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Nuances of SDA: when & why will publishers will invest in it (pt 2)

first-party datacuration
11/21/22 5:59 PM

As with all things adtech… Seller Defined Audiences (SDA) is complicated (Part 2 in our Seller Defin...

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Are Seller Defined Audiences (SDA) the new adtech black?

first-party datacuration
11/10/22 5:47 PM

How the new taxonomy will empower publishers to flourish after the cookie and provide brands with PI...

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