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Curation

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  • first-party data
  • data-driven publishing
  • bid enrichment
  • addressability
  • Identity Graphs
  • cookie-deprecation
  • Universal IDs
  • curation
  • prebid analytics
Understanding the cost of a first party graph and bid enrichment

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

first-party datadata-driven publishingcurationaddressability
3/11/25 8:30 AM
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modern addressability in digital advertising

Modern Addressability in Digital Advertising: The Marketer Cheat Sheet

first-party datadata-driven publishingbid enrichmentcuration
1/16/25 6:30 AM

Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...

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data driven adressability

New Year Resolutions: Learn The Three Languages of Data-Driven Addressability

first-party datadata-driven publishingbid enrichmentcuration
1/6/25 8:30 AM

Why Owning First-Party Data is Non-Negotiable

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modern addressability in digital advertising

Modern Addressability in Digital Advertising: The Publisher Cheat Sheet

first-party datadata-driven publishingbid enrichmentcuration
11/13/24 8:30 AM

Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...

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