Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at this...
Introduction: In an era where digital advertising is undergoing massive transformation, online publi...
Lets Review... Third-party cookies are tiny pieces of data that are stored on a user's computer when...