Google's Cookie Conundrum: A Publisher's Perspective
In a surprising (?) twist, Google has decided...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at...
Introduction:
In an era where digital advertising is undergoing massive transformation, online...
Lets Review...
Third-party cookies are tiny pieces of data that are stored on a user's computer...