Modern Addressability in Digital Advertising: The Publisher Cheat Sheet

Publishers: Stop blaming Google. Examine Their Priorities and Incentives Instead.

The accurate and responsible use of UIDs and Identity will destroy The Identity Bridge to nowhere

The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.

First-Party Data: Your Compass in the Evolving Landscape of Google's Advertising Frameworks

Stale Cookies (and other Walled Garden Conspiracy Theories)

Fighting our way out of Open Web Enshitification

Open Web Enshitification: its rise (and hopeful fall)

Navigating the Shift to First-Party Audience Data: Opportunities and Challenges

Monetizing your First-Party Identity Graph

Building a First-Party Identity Graph: A Publisher’s Roadmap

The foundations of the new first-party data currency

Rating Data Types for Building the New Publisher Currency

The Rosetta Stone & Bridge to the Future for Independent Publishers

The golden opportunity for independent digital publishers

Bid Signal Enrichment in adtech: Part 2

Bid Signal Enrichment in adtech: Navigating Universal IDs and First-Party Data

Maximize Profits: Use First-Party Data to Build New Revenue Streams

Unveiling the Risks: The new Advertising Technology Black Box

Will Universal IDs replace the 3rd-party cookie?

Why online publishers need to own their data and identity stack

Unleashing the Power of First-Party Cookies: Digital Advertising

IAB versus GPT on Publishing's fundamental question

What ChatGPT Thinks About its Own Impact on Publishing

The Future Proof Publisher's Monetization Stack

How publishers can future-proof monetization.

Nuances of SDA: when & why will publishers will invest in it (pt 2)

Are Seller Defined Audiences (SDA) the new adtech black?

Reflections on the State of Publisher Monetization