Embracing a privacy-centric future for digital advertising. I. Introduction: The Great Digital Reset...
Part 3 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...
Part 2 of a Three-Part Blog Series To recap, this content series from GrowthCode explores how visito...
A Three-Part Blog Series In a world where traffic is declining and signal loss is accelerating, publ...
Mid-to-Long Tail Publishers can unlock Disney-grade first-party data Ad Revenue strategies with Grow...
Turn on the lights with high-fidelity Prebid & graph health analytics for the data-driven publis...
In the evolving world of programmatic advertising, publishers are looking for every edge they can fi...
How multi-signal bid enrichment helps publishers and SSPs make more from less Search traffic is fall...
Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s ‘...
The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize a...
The digital advertising landscape is in constant flux. As third-party cookies crumble and privacy re...
Google’s latest half-hearted attempt to limit IP tracking is yet another example of the tech giant’s...
In the evolving landscape of digital advertising, building a robust first-party data graph and enric...
The ad tech industry is undergoing a fundamental transformation as first-party data becomes the foun...
Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...
Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at this...
The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes pre...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...
With first-party data, stakeholders can take control and re-engineer a better advertising experience...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the s...
Publishers and vendors face new challenges and opportunities as the advertising industry shifts from...
How do I make money once I have a first-party identity graph?. Once you have a Firsty-Party Data Gra...
As a publisher, creating a robust first-party identity graph is crucial for effectively connecting w...
In an era where third-party cookies are on their way out, digital publishers are pivoting to a more ...
When publishers inventory their data, some types are better than others for creating the key data fe...
The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
Part 2: The Value of Bid Enrichment (read Part 1) Challenges for Publishers and Technology Partners ...
PART 1: Understanding Bid enrichment In the dynamic world of advertising technology in the ‘loss of ...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...
Introduction: In an era where digital advertising is undergoing massive transformation, online publi...
What are they? Universal IDs (UIDs) are a type of identifier that can be legally used to track users...
Lets Review... Third-party cookies are tiny pieces of data that are stored on a user's computer when...
Introduction: We are witnessing a monumental shift in the world of digital advertising. all about th...
How do the humans compare to the bots when it comes to answering the key publisher question of our d...
We asked Chat GPT about its potential impact on online publishing. This is it's response: The GPT (G...
How the next wave of monetization will usher in a transformation of the publisher stack and a transi...
Signal loss and the art of stack maintenance As Publishers, we've been hearing for years that the sk...
As with all things adtech… Seller Defined Audiences (SDA) is complicated (Part 2 in our Seller Defin...
How the new taxonomy will empower publishers to flourish after the cookie and provide brands with PI...
We are a month out and time has provided deeper reflections on the conversations and issues at the s...