How multi-signal bid enrichment helps publishers and SSPs make more from less
Search traffic is...
Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s...
The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize...
Cracking the Marketer's Code for the Future of Digital Ad Targeting
The advertising landscape has...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting
The form, function, and meaning...
Google's Cookie Conundrum: A Publisher's Perspective
In a surprising (?) twist, Google has decided...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at...
The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This...
With first-party data, stakeholders can take control and re-engineer a better advertising...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the...
Publishers and vendors face new challenges and opportunities as the advertising industry shifts...
How do I make money once I have a first-party identity graph?.
Once you have a Firsty-Party Data...
As a publisher, creating a robust first-party identity graph is crucial for effectively connecting...
In an era where third-party cookies are on their way out, digital publishers are pivoting to a more...
When publishers inventory their data, some types are better than others for creating the key data...
The cookie’s demise has led to dozens of different planning, activation, and measurement techniques...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to...
Part 2: The Value of Bid Enrichment(read Part 1)
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PART 1: Understanding Bid enrichment
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As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for...
Introduction:
In an era where digital advertising is undergoing massive transformation, online...
What are they?
Universal IDs (UIDs) are a type of identifier that can be legally used to track...
Lets Review...
Third-party cookies are tiny pieces of data that are stored on a user's computer...
Introduction:We are witnessing a monumental shift in the world of digital advertising. all about...
How do the humans compare to the bots when it comes to answering the key publisher question of...
We asked Chat GPT about its potential impact on online publishing. This is it's response:
The...
How the next wave of monetization will usher in a transformation of the publisher stack and a...
Signal loss and the art of stack maintenance
As Publishers, we've been hearing for years that...
As with all things adtech… Seller Defined Audiences (SDA) is complicated
(Part 2 in our Seller...
How the new taxonomy will empower publishers to flourish after the cookie and provide brands with...
