identity graphs

How Publishers maximize the value of a user visit

Identity Graphs

time 2 minute read

The Publisher’s Guide to Maximizing Visitor Value (Part 3: Marketer)

Part 3 of a Three-Part Blog Series To recap, this content series from GrowthCode explores howfalse
How Publishers maximize the value of a user visit

Identity Graphs

time 2 minute read

The Publisher’s Guide to Maximizing Visitor Value (Part 2: Publisher)

Part 2 of a Three-Part Blog Series To recap, this content series from GrowthCode explores howfalse
Maximizing the Value of a User Visit

Identity Graphs

time 2 minute read

The Publisher’s Guide to Maximizing Visitor Value (Part 1: User)

A Three-Part Blog Series In a world where traffic is declining and signal loss is accelerating,false
Revenue uplift from bid enrichment with first-party data

Identity Graphs

time 2 minute read

How publishers of any size can capture "Disney Magic"

Mid-to-Long Tail Publishers can unlock Disney-grade first-party data Ad Revenue strategies withfalse
Navigating the move away from 3rd party cookies

Identity Graphs

time 5 minute read

Navigating the Shift to First-Party Audience Data: Opportunities and Challenges

Publishers and vendors face new challenges and opportunities as the advertising industry shiftsfalse
How to monetize the first-party publisher identity graph

Identity Graphs

time 3 minute read

Monetizing your First-Party Identity Graph

How do I make money once I have a first-party identity graph?. Once you have a Firsty-Party Datafalse
Digital Marketplace

Identity Graphs

time 2 minute read

Maximize Profits: Use First-Party Data to Build New Revenue Streams

As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency forfalse
The third-party cookie crumbles

Identity Graphs

time 3 minute read

Will Universal IDs replace the 3rd-party cookie?

What are they? Universal IDs (UIDs) are a type of identifier that can be legally used to trackfalse