--- title: The GrowthCode Blog | Jonathon Shaevitz (2) description: Resources and meanderings for the modern-data driven publisher. (2) image: https://info.growthcode.io/hubfs/GC-Brand%20Banner.png --- [![growthcode-HORIZ-BlueHR](https://info.growthcode.io/hs-fs/hubfs/growthcode-HORIZ-BlueHR.png?width=182&height=37&name=growthcode-HORIZ-BlueHR.png "growthcode-HORIZ-BlueHR")](http://www.growthcode.io) - Product - [Platform](https://www.growthcode.io/platform) - [GRAPH](https://www.growthcode.io/graph) - [ENRICH](https://www.growthcode.io/enrich) - [INSIGHTS](https://www.growthcode.io/insights) - [CURATE](https://www.growthcode.io/curate) - [ROSETTA](https://www.growthcode.io/rosetta) - Solutions - [For Publishers](https://www.growthcode.io/publishers) - [For Brands & Buyers](https://www.growthcode.io/demand) - [For DSPs & SSPs](https://www.growthcode.io/dsp-ssp) - [About](https://www.growthcode.io/about) - Resources - [Blog](https://info.growthcode.io/blog) - [Downloads](https://info.growthcode.io/growthcode-downloads) - [GrowthCode Glossary](https://www.growthcode.io/growthcode-glossary-of-addressability-terms) - [Documentation](https://docs.growthcode.io/) - [Login](https://dashboard.firstparty.id/login) [Log In](https://dashboard.firstparty.id/login) - Author # Jonathon Shaevitz [![stale cookies and cookie deprecation](https://info.growthcode.io/hubfs/ID%20BRIDGE.jpg)](https://info.growthcode.io/blog/identity-bridging-is-a-threat-to-the-open-web) #### [The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.](https://info.growthcode.io/blog/identity-bridging-is-a-threat-to-the-open-web) [open web](https://info.growthcode.io/blog/tag/open-web)[identity](https://info.growthcode.io/blog/tag/identity) 6/3/24 6:45 AM Real ID works in the real world; why are we playing games with anything other than the truth at this... [Read more](https://info.growthcode.io/blog/identity-bridging-is-a-threat-to-the-open-web) [![Navigating the move away from 3rd party cookies](https://lh7-us.googleusercontent.com/W1_JSmIUm4PCprOFXBRVG2iuW41ClwiKGJg-oU2f0F5PsPmWayqIBFxngTaZXNS3pzSk98xJm51mNIm2Sdm43OQD4_vfio91v31xoYSLsakE3aipXGs0hPYBwBHIfe5Xb-PoGQd67sfRGay8fy3Sbv0)](https://info.growthcode.io/blog/navigating-the-shift-to-first-party-data) #### [Navigating the Shift to First-Party Audience Data: Opportunities and Challenges](https://info.growthcode.io/blog/navigating-the-shift-to-first-party-data) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[identity](https://info.growthcode.io/blog/tag/identity) 1/2/24 9:06 AM Publishers and vendors face new challenges and opportunities as the advertising industry shifts from... [Read more](https://info.growthcode.io/blog/navigating-the-shift-to-first-party-data) [![How to monetize the first-party publisher identity graph](https://info.growthcode.io/hubfs/IdentityHero-Money-1.png)](https://info.growthcode.io/blog/monetizing-the-publisher-first-party-graph) #### [Monetizing your First-Party Identity Graph](https://info.growthcode.io/blog/monetizing-the-publisher-first-party-graph) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[identity](https://info.growthcode.io/blog/tag/identity) 12/6/23 8:50 AM How do I make money once I have a first-party identity graph?. Once you have a Firsty-Party Data Gra... [Read more](https://info.growthcode.io/blog/monetizing-the-publisher-first-party-graph) [![Building the first-party publisher identity graph](https://info.growthcode.io/hubfs/DALL%C2%B7E%20Blue%20Shades%20Collage.png)](https://info.growthcode.io/blog/building-a-first-party-graph) #### [Building a First-Party Identity Graph: A Publisher’s Roadmap](https://info.growthcode.io/blog/building-a-first-party-graph) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[identity](https://info.growthcode.io/blog/tag/identity) 11/21/23 9:30 AM As a publisher, creating a robust first-party identity graph is crucial for effectively connecting w... [Read more](https://info.growthcode.io/blog/building-a-first-party-graph) [![First-party graph foundations](https://info.growthcode.io/hubfs/DALL%C2%B7E%202023-10-31%2021.33.20%20-%20an%20axonometric%20view%20of%20the%20foundation%20of%20a%20skyscraper%20in%20the%20style%20of%20vaporwave.png)](https://info.growthcode.io/blog/the-foundations-of-the-new-first-party-data-currency) #### [The foundations of the new first-party data currency](https://info.growthcode.io/blog/the-foundations-of-the-new-first-party-data-currency) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[identity](https://info.growthcode.io/blog/tag/identity) 11/1/23 2:00 PM In an era where third-party cookies are on their way out, digital publishers are pivoting to a more ... [Read more](https://info.growthcode.io/blog/the-foundations-of-the-new-first-party-data-currency) [![data types to consider when building your first-party ](https://info.growthcode.io/hubfs/Data%20Types.png)](https://info.growthcode.io/blog/rating-the-data-types-for-graph-building) #### [Rating Data Types for Building the New Publisher Currency](https://info.growthcode.io/blog/rating-the-data-types-for-graph-building) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[identity](https://info.growthcode.io/blog/tag/identity) 10/25/23 1:47 PM When publishers inventory their data, some types are better than others for creating the key data fe... [Read more](https://info.growthcode.io/blog/rating-the-data-types-for-graph-building) [![](https://info.growthcode.io/hubfs/Rosetta%20Stone.jpg)](https://info.growthcode.io/blog/first-party-data-rosetta-stone) #### [The Rosetta Stone & Bridge to the Future for Independent Publishers](https://info.growthcode.io/blog/first-party-data-rosetta-stone) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[addressability](https://info.growthcode.io/blog/tag/addressability) 10/16/23 11:37 AM The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ... [Read more](https://info.growthcode.io/blog/first-party-data-rosetta-stone) [![](https://info.growthcode.io/hubfs/DALL%C2%B7E%202023-10-02%2022.13.40%20-%20An%20expressive%20oil%20painting%20of%20roadkill%20flat%20on%20the%20highway%2c%20depicted%20as%20an%20explosion%20of%20a%20paintball.png)](https://info.growthcode.io/blog/golden-opportunity-for-digital-publishers) #### [The golden opportunity for independent digital publishers](https://info.growthcode.io/blog/golden-opportunity-for-digital-publishers) [first-party data](https://info.growthcode.io/blog/tag/first-party-data)[signal ownership](https://info.growthcode.io/blog/tag/signal-ownership) 10/3/23 8:15 AM The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr... [Read more](https://info.growthcode.io/blog/golden-opportunity-for-digital-publishers) [![](https://info.growthcode.io/hubfs/BidDecoration-Bot.jpeg)](https://info.growthcode.io/blog/bid-enrichment-in-adtech-part-2) #### [Bid Signal Enrichment in adtech: Part 2](https://info.growthcode.io/blog/bid-enrichment-in-adtech-part-2) [bid enrichment](https://info.growthcode.io/blog/tag/bid-enrichment)[identity](https://info.growthcode.io/blog/tag/identity) 8/8/23 1:39 PM Part 2: The Value of Bid Enrichment (read Part 1) Challenges for Publishers and Technology Partners ... [Read more](https://info.growthcode.io/blog/bid-enrichment-in-adtech-part-2) [![](https://info.growthcode.io/hubfs/BidDecoration-Top.jpeg)](https://info.growthcode.io/blog/bid-enrichment-101) #### [Bid Signal Enrichment in adtech: Navigating Universal IDs and First-Party Data](https://info.growthcode.io/blog/bid-enrichment-101) [bid enrichment](https://info.growthcode.io/blog/tag/bid-enrichment)[identity](https://info.growthcode.io/blog/tag/identity) 8/1/23 1:28 PM PART 1: Understanding Bid enrichment In the dynamic world of advertising technology in the ‘loss of ... [Read more](https://info.growthcode.io/blog/bid-enrichment-101) [![growthcode logo](https://info.growthcode.io/hs-fs/hubfs/growthcode-HORIZ-orange.png?width=180&height=29&name=growthcode-HORIZ-orange.png "growthcode logo")](http://www.growthcode.io) ##### Simplifying Addressability. Amplifying Revenue. 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