The GrowthCode Blog | Jonathon Shaevitz (2)

data types to consider when building your first-party

When publishers inventory their data, some types are better than others for creating the key data...

The cookie’s demise has led to dozens of different planning, activation, and measurement techniques...

The first party-data asset is the new currency. Denying this fact or not acting on this moment to...

Part 2: The Value of Bid Enrichment(read Part 1)

{% module_block module...

PART 1: Understanding Bid enrichment

{% module_block module...

The adtech black box

Introduction:

In an era where digital advertising is undergoing massive transformation, online...