When publishers inventory their data, some types are better than others for creating the key data fe...
The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
Part 2: The Value of Bid Enrichment (read Part 1) Challenges for Publishers and Technology Partners
PART 1: Understanding Bid enrichment In the dynamic world of advertising technology in the ‘loss of ...
Introduction: In an era where digital advertising is undergoing massive transformation, online publi...