The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at this...
Publishers and vendors face new challenges and opportunities as the advertising industry shifts from...
How do I make money once I have a first-party identity graph?. Once you have a Firsty-Party Data Gra...
As a publisher, creating a robust first-party identity graph is crucial for effectively connecting w...
In an era where third-party cookies are on their way out, digital publishers are pivoting to a more ...
When publishers inventory their data, some types are better than others for creating the key data fe...
The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
Part 2: The Value of Bid Enrichment (read Part 1) Challenges for Publishers and Technology Partners ...
PART 1: Understanding Bid enrichment In the dynamic world of advertising technology in the ‘loss of ...