Introduction: In an era where digital advertising is undergoing massive transformation, online publi...
What are they? Universal IDs (UIDs) are a type of identifier that can be legally used to track users...
Lets Review... Third-party cookies are tiny pieces of data that are stored on a user's computer when...
Introduction: We are witnessing a monumental shift in the world of digital advertising. all about th...
How do the humans compare to the bots when it comes to answering the key publisher question of our d...
We asked Chat GPT about its potential impact on online publishing. This is it's response: The GPT (G...
How the next wave of monetization will usher in a transformation of the publisher stack and a transi...
Signal loss and the art of stack maintenance As Publishers, we've been hearing for years that the sk...
As with all things adtech… Seller Defined Audiences (SDA) is complicated (Part 2 in our Seller Defin...
How the new taxonomy will empower publishers to flourish after the cookie and provide brands with PI...