Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...
With first-party data, stakeholders can take control and re-engineer a better advertising experience...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the s...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...
What are they? Universal IDs (UIDs) are a type of identifier that can be legally used to track users...
Lets Review... Third-party cookies are tiny pieces of data that are stored on a user's computer when...
Introduction: We are witnessing a monumental shift in the world of digital advertising. all about th...
How do the humans compare to the bots when it comes to answering the key publisher question of our d...
We asked Chat GPT about its potential impact on online publishing. This is it's response: The GPT (G...
How the next wave of monetization will usher in a transformation of the publisher stack and a transi...