The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
Part 2: The Value of Bid Enrichment (read Part 1) Challenges for Publishers and Technology Partners
PART 1: Understanding Bid enrichment In the dynamic world of advertising technology in the ‘loss of ...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...
Introduction: In an era where digital advertising is undergoing massive transformation, online publi...
What are they? Universal IDs (UIDs) are a type of identifier that can be legally used to track users...
Lets Review... Third-party cookies are tiny pieces of data that are stored on a user's computer when...
Introduction: We are witnessing a monumental shift in the world of digital advertising. all about th...
How do the humans compare to the bots when it comes to answering the key publisher question of our d...