Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...
The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes pre...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...
With first-party data, stakeholders can take control and re-engineer a better advertising experience...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the s...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...