Cracking the Marketer's Code for the Future of Digital Ad Targeting
The advertising landscape has...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting
The form, function, and meaning...
The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This...
With first-party data, stakeholders can take control and re-engineer a better advertising...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for...
What are they?
Universal IDs (UIDs) are a type of identifier that can be legally used to track...