Cracking the Marketer's Code for the Future of Digital Ad Targeting
The advertising landscape has...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting
The form, function, and meaning...
Google's Cookie Conundrum: A Publisher's Perspective
In a surprising (?) twist, Google has decided...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at...
The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This...
With first-party data, stakeholders can take control and re-engineer a better advertising...
