Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...
Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...