Cracking the Marketer's Code for the Future of Digital Ad Targeting
The advertising landscape has...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting
The form, function, and meaning...
Google's Cookie Conundrum: A Publisher's Perspective
In a surprising (?) twist, Google has decided...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....
