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Publishing is Changing. Constantly.
Resources and meanderings for the modern-data driven publisher.
first-party data
Building a First-Party Identity Graph: A Publisher’s Roadmap
first-party data
The foundations of the new first-party data currency
first-party data
Rating Data Types for Building the New Publisher Currency
first-party data
The Rosetta Stone & Bridge to the Future for Independent Publishers
first-party data
The golden opportunity for independent digital publishers
bid enrichment
Bid Signal Enrichment in adtech: Part 2
bid enrichment
Bid Signal Enrichment in adtech: Navigating Universal IDs and First-Party Data
Identity Graphs
Maximize Profits: Use First-Party Data to Build New Revenue Streams
Universal IDs
Unveiling the Risks: The new Advertising Technology Black Box
Identity Graphs
Will Universal IDs replace the 3rd-party cookie?
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