Cracking the Marketer's Code for the Future of Digital Ad Targeting
The advertising landscape has...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting
The form, function, and meaning...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at...
Part 2: The Value of Bid Enrichment(read Part 1)
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