Universal IDs The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging. June 3, 2024 Real ID works in the real world; why are we playing games with anything other than the truth at...
bid enrichment Bid Signal Enrichment in adtech: Part 2 October 11, 2024 Part 2: The Value of Bid Enrichment(read Part 1) {% module_block module...
bid enrichment Bid Signal Enrichment in adtech: Navigating Universal IDs and First-Party Data October 25, 2023 PART 1: Understanding Bid enrichment {% module_block module...
