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Data Driven Publishing

  • All
  • first-party data
  • data-driven publishing
  • bid enrichment
  • addressability
  • Identity Graphs
  • cookie-deprecation
  • Universal IDs
  • curation
  • prebid analytics
Understanding the cost of a first party graph and bid enrichment

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

first-party datadata-driven publishingcurationaddressability
3/11/25 8:30 AM
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Understanding the cost of a first party graph and bid enrichment

Google’s IP Tracking Double Standard: A Deliberate Obfuscation of Privacy Protections

first-party datadata-driven publishingaddressability
2/26/25 7:30 AM
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Understanding the cost of a first party graph and bid enrichment

Understanding the Costs of First-Party Data Graphs

first-party datadata-driven publishingaddressability
2/12/25 8:00 AM
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first-party data is the core to addressability systems in the new paradigm

How the data management tech stack will evolve to meet the first-party data mandate

first-party datadata-driven publishingaddressability
2/4/25 2:37 PM
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modern addressability in digital advertising

Multi-Signal: Maximizing Addressability for Open RTB and Deal ID Campaigns

first-party datadata-driven publishingbid enrichmentaddressability
1/21/25 7:30 AM
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modern addressability in digital advertising

Modern Addressability in Digital Advertising: The Marketer Cheat Sheet

first-party datadata-driven publishingbid enrichmentcuration
1/16/25 6:30 AM

Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...

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data driven adressability

New Year Resolutions: Learn The Three Languages of Data-Driven Addressability

first-party datadata-driven publishingbid enrichmentcuration
1/6/25 8:30 AM

Why Owning First-Party Data is Non-Negotiable

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modern addressability in digital advertising

Modern Addressability in Digital Advertising: The Publisher Cheat Sheet

first-party datadata-driven publishingbid enrichmentcuration
11/13/24 8:30 AM

Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...

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stale cookies and cookie deprecation

First-Party Data: Your Compass in the Evolving Landscape of Google's Advertising Frameworks

first-party datadata-driven publishingcookie-deprecation
5/15/24 6:00 AM

The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes pre...

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stale cookies and cookie deprecation

Stale Cookies (and other Walled Garden Conspiracy Theories)

first-party datadata-driven publishingcookie-deprecation
4/30/24 2:37 PM

Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...

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