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Data Driven Publishing

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  • first-party data
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The golden opportunity for independent digital publishers

first-party datadata-driven publishing
10/3/23 8:15 AM

The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...

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Digital Marketplace

Maximize Profits: Use First-Party Data to Build New Revenue Streams

Identity Graphsfirst-party datadata-driven publishing
7/25/23 8:46 AM

As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...

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The adtech black box

Unveiling the Risks: The new Advertising Technology Black Box

Universal IDsdata-driven publishing
7/18/23 9:27 PM

Introduction: In an era where digital advertising is undergoing massive transformation, online publi...

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How publishers can future-proof monetization.

first-party datadata-driven publishing
12/8/22 5:57 PM

Signal loss and the art of stack maintenance As Publishers, we've been hearing for years that the sk...

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