The GrowthCode Blog | first-party data (2)

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Publishing is Changing. Constantly.

Resources and meanderings for the modern-data driven publisher.

first-party data

Stale Cookies (and other Walled Garden Conspiracy Theories)

first-party data

Fighting our way out of Open Web Enshitification

first-party data

Open Web Enshitification: its rise (and hopeful fall)

Navigating the move away from 3rd party cookies

Identity Graphs

Navigating the Shift to First-Party Audience Data: Opportunities and Challenges

How to monetize the first-party publisher identity graph

Identity Graphs

Monetizing your First-Party Identity Graph

Building the first-party publisher identity graph

first-party data

Building a First-Party Identity Graph: A Publisher’s Roadmap

first-party data

The foundations of the new first-party data currency

data types to consider when building your first-party

first-party data

Rating Data Types for Building the New Publisher Currency

first-party data

The Rosetta Stone & Bridge to the Future for Independent Publishers

first-party data

The golden opportunity for independent digital publishers

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The Industry's Leading Addressability Platform, GrowthCode simplifies identity management, enhances bid enrichment, and enables scalable audience activation--helping partners achieve superior ROAS, and improve targeting in a privacy-first digital landscape.

KEY FIRST-PARTY DATA USE CASES

Bid Enrichment
Identity Graph
First-Party Data
Data Refinery

RESOURCES

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First-Party Data Knowledge base
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