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First Party Data

  • All
  • first-party data
  • data-driven publishing
  • bid enrichment
  • addressability
  • Identity Graphs
  • cookie-deprecation
  • Universal IDs
  • curation
  • prebid analytics
Revenue uplift from bid enrichment with first-party data

Introducing GrowthCode Pulse Analytics

first-party datadata-driven publishingbid enrichmentaddressabilityprebid analytics
8/19/25 5:45 AM

Turn on the lights with high-fidelity Prebid & graph health analytics for the data-driven publis...

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Lucky Number 7 for Universal ID bid enrichment

The New Rules of Addressability: Why 7+ IDs Is the Sweet Spot for Prebid Uplift

first-party datadata-driven publishingbid enrichmentaddressability
7/15/25 9:30 AM

In the evolving world of programmatic advertising, publishers are looking for every edge they can fi...

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User Valuation using bid enrichment

Cratering Search Traffic Means Every Visitor Has to Count

first-party datadata-driven publishingbid enrichmentaddressability
6/23/25 9:23 PM

How multi-signal bid enrichment helps publishers and SSPs make more from less Search traffic is fall...

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Understanding the cost of a first party graph and bid enrichment

Another False Lifeline

first-party datadata-driven publishingbid enrichmentcookie-deprecationaddressability
4/24/25 9:55 AM

Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s ‘...

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Understanding the cost of a first party graph and bid enrichment

Innovations in Bid Enrichment. We have arrived at 2.0

first-party datadata-driven publishingbid enrichmentaddressability
3/27/25 9:03 AM

The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize a...

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Understanding the cost of a first party graph and bid enrichment

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

first-party datadata-driven publishingcurationaddressability
3/11/25 8:30 AM

The digital advertising landscape is in constant flux. As third-party cookies crumble and privacy re...

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Understanding the cost of a first party graph and bid enrichment

Google’s IP Tracking Double Standard: A Deliberate Obfuscation of Privacy Protections

first-party datadata-driven publishingaddressability
2/26/25 7:30 AM

Google’s latest half-hearted attempt to limit IP tracking is yet another example of the tech giant’s...

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Understanding the cost of a first party graph and bid enrichment

Understanding the Costs of First-Party Data Graphs

first-party datadata-driven publishingaddressability
2/12/25 8:00 AM

In the evolving landscape of digital advertising, building a robust first-party data graph and enric...

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first-party data is the core to addressability systems in the new paradigm

How the data management tech stack will evolve to meet the first-party data mandate

first-party datadata-driven publishingaddressability
2/4/25 2:37 PM

The ad tech industry is undergoing a fundamental transformation as first-party data becomes the foun...

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modern addressability in digital advertising

Multi-Signal: Maximizing Addressability for Open RTB and Deal ID Campaigns

first-party datadata-driven publishingbid enrichmentaddressability
1/21/25 7:30 AM
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