First Party Data

Understanding the cost of a first party graph and bid enrichment

Unlock Revenue: How Multiple IDs are the Future of Curation Deals

first-party data data-driven publishing curation addressability

3/11/25 8:30 AM

Understanding the cost of a first party graph and bid enrichment

Google’s IP Tracking Double Standard: A Deliberate Obfuscation of Privacy Protections

first-party data data-driven publishing addressability

2/26/25 7:30 AM

Understanding the cost of a first party graph and bid enrichment

Understanding the Costs of First-Party Data Graphs

first-party data data-driven publishing addressability

2/12/25 8:00 AM

first-party data is the core to addressability systems in the new paradigm

How the data management tech stack will evolve to meet the first-party data mandate

first-party data data-driven publishing addressability

2/4/25 2:37 PM

modern addressability in digital advertising

Multi-Signal: Maximizing Addressability for Open RTB and Deal ID Campaigns

first-party data data-driven publishing bid enrichment addressability

1/21/25 7:30 AM

modern addressability in digital advertising

Modern Addressability in Digital Advertising: The Marketer Cheat Sheet

first-party data data-driven publishing bid enrichment curation

1/16/25 6:30 AM

Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...

data driven adressability

New Year Resolutions: Learn The Three Languages of Data-Driven Addressability

first-party data data-driven publishing bid enrichment curation

1/6/25 8:30 AM

Why Owning First-Party Data is Non-Negotiable

modern addressability in digital advertising

Modern Addressability in Digital Advertising: The Publisher Cheat Sheet

first-party data data-driven publishing bid enrichment curation

11/13/24 8:30 AM

Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...

Googles ever changing stance on third-party cookies

Publishers: Stop blaming Google. Examine Their Priorities and Incentives Instead.

Universal IDs first-party data cookie-deprecation

7/29/24 7:15 AM

Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...

ID stuffing rats in the kitchen

The accurate and responsible use of UIDs and Identity will destroy The Identity Bridge to nowhere

Universal IDs first-party data bid enrichment cookie-deprecation

6/10/24 6:45 AM

UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...