Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s...

The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize...

Google's Cookie Conundrum: A Publisher's Perspective

In a surprising (?) twist, Google has decided...

UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed....

Real ID works in the real world; why are we playing games with anything other than the truth at...

Publishers and vendors face new challenges and opportunities as the advertising industry shifts...

How do I make money once I have a first-party identity graph?.

Once you have a Firsty-Party Data...

As a publisher, creating a robust first-party identity graph is crucial for effectively connecting...

In an era where third-party cookies are on their way out, digital publishers are pivoting to a more...