The Agentic Ad Revolution: Why Three New Protocols Are About to Rewrite the Open Web AI is no longer...
Why the Market will Continue to Pivot to First-Party Data and Stop Its Preoccupation with Chrome’s ‘...
The advertising landscape is evolving rapidly, and more sophisticated tools are needed to maximize a...
Google’s latest half-hearted attempt to limit IP tracking is yet another example of the tech giant’s...
Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at this...
Publishers and vendors face new challenges and opportunities as the advertising industry shifts from...