Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...
Why Owning First-Party Data is Non-Negotiable
Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...
Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...
UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...
The programmatic advertising landscape faces a severe threat disguised as a “solution”: ID Bridging.
Real ID works in the real world; why are we playing games with anything other than the truth at this...
The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes pre...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...
With first-party data, stakeholders can take control and re-engineer a better advertising experience...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the s...