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Publishing is Changing. Constantly.
Resources and meanderings for the modern-data driven publisher.
Universal IDs
Unveiling the Risks: The new Advertising Technology Black Box
Identity Graphs
Will Universal IDs replace the 3rd-party cookie?
Universal IDs
Why online publishers need to own their data and identity stack
Unleashing the Power of First-Party Cookies: Digital Advertising
IAB versus GPT on Publishing's fundamental question
What ChatGPT Thinks About its Own Impact on Publishing
The Future Proof Publisher's Monetization Stack
first-party data
How publishers can future-proof monetization.
Nuances of SDA: when & why will publishers will invest in it (pt 2)
Are Seller Defined Audiences (SDA) the new adtech black?
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