With first-party data, stakeholders can take control and re-engineer a better advertising experience...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the s...
Publishers and vendors face new challenges and opportunities as the advertising industry shifts from...
How do I make money once I have a first-party identity graph?. Once you have a Firsty-Party Data Gra...
As a publisher, creating a robust first-party identity graph is crucial for effectively connecting w...
In an era where third-party cookies are on their way out, digital publishers are pivoting to a more ...
When publishers inventory their data, some types are better than others for creating the key data fe...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...
Introduction: In an era where digital advertising is undergoing massive transformation, online publi...