As a publisher, creating a robust first-party identity graph is crucial for effectively connecting w...
In an era where third-party cookies are on their way out, digital publishers are pivoting to a more ...
When publishers inventory their data, some types are better than others for creating the key data fe...
The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...
Introduction: We are witnessing a monumental shift in the world of digital advertising. all about th...
How the next wave of monetization will usher in a transformation of the publisher stack and a transi...
Signal loss and the art of stack maintenance As Publishers, we've been hearing for years that the sk...
As with all things adtech… Seller Defined Audiences (SDA) is complicated (Part 2 in our Seller Defin...