The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes...
Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This...
With first-party data, stakeholders can take control and re-engineer a better advertising...
The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the...
Publishers and vendors face new challenges and opportunities as the advertising industry shifts...
How do I make money once I have a first-party identity graph?.
Once you have a Firsty-Party Data...
As a publisher, creating a robust first-party identity graph is crucial for effectively connecting...
In an era where third-party cookies are on their way out, digital publishers are pivoting to a more...
When publishers inventory their data, some types are better than others for creating the key data...
