First Party Data

1/16/25 6:30 AM

Cracking the Marketer's Code for the Future of Digital Ad Targeting The advertising landscape has un...

1/6/25 8:30 AM

Why Owning First-Party Data is Non-Negotiable

11/13/24 8:30 AM

Cracking the Publisher Code for the Future of Digital Ad Targeting The form, function, and meaning o...

7/29/24 7:15 AM

Google's Cookie Conundrum: A Publisher's Perspective In a surprising (?) twist, Google has decided t...

6/10/24 6:45 AM

UID Predictability Is a precondition for UIDs and post-cookie addressability to succeed. Short-sight...

6/3/24 6:45 AM

Real ID works in the real world; why are we playing games with anything other than the truth at this...

5/15/24 6:00 AM

The digital advertising landscape is undergoing a dramatic transformation. As user privacy takes pre...

4/30/24 2:37 PM

Well, Google has done it again. They have delayed the deprecation of the 3rd party cookie. This time...

4/16/24 6:00 AM

With first-party data, stakeholders can take control and re-engineer a better advertising experience...

3/27/24 12:08 PM

The open web is threatened by myriad trends and actors. Do Publishers hold the key to blocking the s...