

Publishing is Changing. Constantly.
Resources and meanderings for the modern-data driven publisher.


As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for...

What are they?
Universal IDs (UIDs) are a type of identifier that can be legally used to track...

Lets Review...
Third-party cookies are tiny pieces of data that are stored on a user's computer...

Signal loss and the art of stack maintenance
As Publishers, we've been hearing for years that...