The cookie’s demise has led to dozens of different planning, activation, and measurement techniques ...
The first party-data asset is the new currency. Denying this fact or not acting on this moment to cr...
As the ecosystem transitions to the use of publisher first-party data (1PD) as the currency for targ...
What are they? Universal IDs (UIDs) are a type of identifier that can be legally used to track users...
Lets Review... Third-party cookies are tiny pieces of data that are stored on a user's computer when...
Signal loss and the art of stack maintenance As Publishers, we've been hearing for years that the sk...